CBC explains the
negotiations IAB Canada, a non-profit association that represents the digital
marketing and advertising industry, is in to allow users with an opt-out
feature. Ads that are presented based on OBA have a blue "i" icon,
however the consent pages are written in "legalese" and are extremely
lengthy. The article goes on to state that Canada is far behind America, as
large companies such as American Express, Google, Microsoft, etc., have already
implemented these actions.
Maclean's- Behavioural tracking: You're being stalked across the web
This article featured in Maclean's shows a new problem
with online behavioural advertising: "companies are using your private
information to make sure you pay more, and see less online" (Sorensen).
The scary reality is that even changing internet browser settings and deleting
cookies may not be enough to ward off trackers. The article shows the creepy
and sometimes illegal actions of advertisers, and how it may invade your privacy
and your pocket.
Marketing Mag- Online Behavioural Advertising: A Matter Of Choice
The story featured in Marketing Magazine presents the true issues surrounding OBA: a lack of transparency. The article goes into what the responsibilities are for first party (i.e. website publisher), third party (i.e. advertising network), and even for the search engine. Sadly, the wait for laws to pass may take too long. It is up to organizations such as DAAC, AdChoices, and IAB to make a difference.
Maclean's- Behavioural tracking: You're being stalked across the web
Marketing Mag- Online Behavioural Advertising: A Matter Of Choice
The story featured in Marketing Magazine presents the true issues surrounding OBA: a lack of transparency. The article goes into what the responsibilities are for first party (i.e. website publisher), third party (i.e. advertising network), and even for the search engine. Sadly, the wait for laws to pass may take too long. It is up to organizations such as DAAC, AdChoices, and IAB to make a difference.
Great site!
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