The Interactive Advertising Bureau of Canada (IAB Canada) provides resources and communicates topics surrounding Internet Advertising in an evaluative and directive manner.
The Canadian marketing and advertising trade associations that comprise the Digital Advertising Alliance of Canada (DAAC) and the other companies that you’ll find listed on this website all share a commitment to delivering a robust and credible program for notice and choice of Online Behavioural Advertising, in order to enhance consumer confidence in the online medium.(Your Ad Choices: Overview)
Advertising Standards Canada is the national non-profit advertising self-regulatory body. ASC administers the Canadian Code of Advertising Standards, a consumer complaint process, and a fee-based advertising review mechanism.
(Ad Standards: What We Do)
ASC has an Online Behavioural Advertising Compliance Procedure that monitors, investigates, and files complaints of Companies' non-compliance. This a useful resource and outlet for individuals who have experienced illegal OBA practice.
No comments:
Post a Comment